05 Mar Shipment Monitoring Business Plan

NaviTag Technologies, LLC (NaviTag Technologies), is a Massachusetts-based start-up company that was established to create the first location and security monitoring system for maritime container cargo shipments.

Our solution is designed to meet the needs and requirements of two types of customers: shipping companies worldwide that transport cargo, and government agencies that monitor such movements.

This new technology will enable users to securely record and act on shipping data without relying only on equipment owners and/or partners. This is possible by attaching a removable tracking device to the exterior of a container. The device will keep track of the container’s position throughout its journey and send information to an Internet-accessible central repository. Finally, it will be removed and returned to its owner.

Such a monitoring service is not yet available anywhere in the transportation industry, and we intend to dominate this segment.

This sample plan contains confidential and proprietary information. ]

The Concept

NaviTag Technologies’ mission is to provide shippers and government agencies with a portable, reusable device that can track cargo shipments more accurately than any event-based historical system.

This electronic tag will track the cargo, not the container, providing the owner with the ability to choose what cargoes are monitored. It can be placed anywhere in the supply chain and provides security information for government agencies seeking to protect U.S. ports.

NaviTag Technologies core earnings will be generated from the sales of these electronic tag(tm) and access charges to retrieve the information. The volume of monitored shipments determines the number of NaviTags an individual group will purchase.

NaviTag owners will be charged access fees. The charges are calculated based upon the number of units currently in operation. This fee allows access to the NaviTag network and the central database containing the positional and security alert information transmitted from the NaviTag.

Market

There are many reasons why we targeted the container shipping sector. It is a $120 million industry with significant growth potential. The average annual unit growth in container shipping has been 8% since 1990. This is predicted to rise by almost 100% by 2010.

Container terminals worldwide will experience rapid growth over the next decade. Global container handling throughput is expected to surpass 300 million TEUs ¹ in 2005, and exceed 400 million TEUs in 2010.

Despite the expansion in container shipping, it remains a highly fragmented industry. Today, there are more than 500 companies that operate over 2,500 vessels. In the United States alone, there are more than 50,000 exporting and importing companies. International container shipping has a global presence of hundreds of thousands of companies.

[1] TEU (Twenty foot equivalent unit), a industry measure of container shipment volume. Containers can be found in dimensions between twenty and forty feet. One container of twenty feet is equivalent to one TEU, and one container of forty feet is equal to two TEUs.

Management

Jim Galley

Mr. Galley is a seasoned technology professional with over 15 years of experience in management, operations, and application and product development in technology environments. Galley was the founder and CTO of GoCargo.com. He took the company from a business plan to online processing in just six weeks. Mr. Galley also has Fortune 50 financial experience as a technical officer, and has run a data center operation.

Bob Magown

Mr. Magown has spent twenty years serving in senior management positions with transportation-related companies. Magown was a founding member of GoCargo.com, where he held the role of vice president of Sales. Prior to joining GoCargo.com, he was a CAST Ships (CP Ships) employee for 17 years. He held a number of high-ranking sales and marketing roles, including the position of regional director east coast. Bryant College awarded Mr. Magown a BS in business management.

Key Financials

Market research has been done.

NaviTag Technologies seeks to raise significant funds through private equity placement to help it execute its business plan. It focuses on the creation of the electronic tag, central data base, and the establishment of the customer base.

NaviTag Technologies offers incredible growth opportunities. This rapidly expanding market is looking for a cost-effective, portable solution to cargo tracking. Our solution, which empowers the shipper to take control of their cargo information and develops a targeted cargo alert tool to assist government agencies, is the answer to a clearly stated need. We have the potential to grab this market and will move quickly to become a market leader. NaviTag Technologies offers an attractive opportunity based on market research and industry experience. It provides industry players with a unique service that is unmatched elsewhere.

1.1 Mission

NaviTag Technologies’ goal is to provide timely and accurate information about the status and location of container cargo throughout the supply chain. We aim to empower NaviTag owners with visibility and security information about in-transit cargo, eliminating the need for third party equipment tracking systems.