05 Mar Pet Photography Business Plan
It is the bond between owners and pets that makes the world turn around. We are well aware of the many photo studios available that will allow you to photograph your pet. They will not accept your furry friends. Adorable Pet Photography is a sole proprietorship dedicated to pets. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. We will preserve your memories with beautiful photographic art. Our years of experience and gentle approach will ensure that you have a lasting memory. We take pride in capturing the essence of your pet and the love between you and your pet.
Adorable Pet Photography, a small business, aims to bring smiles to pet owners whenever their beloved pets are captured in stunning portraits. All staff and vendors must work hard to achieve our goal of providing superior customer service and satisfaction. This vision is manifested in three ways.
- Produce the same exceptional quality results over and again.
- Recognized as one of the best pet photographers in the Southeast
- Stay true to your commitment to customer service and satisfaction
Our key to success is providing high quality portraits with competitive pricing. We also offer excellent customer service.
Adorable Pet Photography is currently located in Atlanta, Georgia. We will have a staff of two, with plans to expand to a full-time operation within the next five years. The company is a home-based, sole proprietorship. The company’s goal is to grow sales and expand the client base in order to eventually become a full-time operation. The company will offer a variety of custom portrait packages. Portrait sittings can take place in the studio, in the comfort of the client’s house, or outside. One assistant will be needed by the owner, who is also the head photographer. Adorable Pet Photography makes a donation to the community. It will also provide pro bono assistance to the local humane societies and help fund local shows of dog and cat specialties.
The founder of Adorable Pet Photography has a long history as a successful photographer. His architectural photos have been published in magazines like Southern Living. He is a graduate of Atlanta’s Showcase School. Because the founder is the owner of all equipment, it is not necessary to make a financial investment for equipment. Adorable Pet Photography does not require overhead as it is a home-based operation. After the business has been established and is profitable, the owner will receive a salary. The owner is making $10,000 investment from his personal savings. He also has $10,000 from a friend. This will limit the owner’s short term debt to $12.350 from his credit union. The owner is already preapproved for the business.
Adorable Pet Photography will give you a proper copyright notice on all photos. This copyright notice will protect against any client’s claim of ‘#8220’ innocent infringement. Some clients of Adorable Pet Photography will require copyright release forms; this will primarily involve breeders and pet specialty show organizers who will need to use the photographs for publication.
The company will offer a variety of products including: portrait finishing, framing, location portraits and holiday candid shots.
Adorable Pet Photography seeks out local vendors to forge strategic alliances that will allow them to offer more services and lower costs to their clients.
Many of today’s white-collar professionals, between the ages of 26 and 60, have at least one pet in the household. The pet is considered a family member and the owners spend $26 billion annually on food, cosmetics, health care and other specialty items. Adorable Pet Photography targets these markets to reach this audience. We will fill an existing need for the client by specializing in pet photography. Through advertisements in the print media, brochures, and establishing working relationships with pet organizations and pet specialty businesses frequented by our potential client base, we will highlight our quality products and services.
This is what makes this industry so attractive. The number of households in the United States with pets has remained stable at approximately 58,000,000 over the past ten year, but the amount that Americans spend on their pets have exploded.
The 1993 total retail sales for pet-related merchandise was approximately $16 million. In 1997, this figure had reached $22.6 billion. By 2001, it is expected that the number will jump to $28.5 million. According to industry experts, sales will increase steadily over the next five year from 3 to 15%. The increased love and importance of pets has led to new areas of pet care and services. Many entrepreneurs, including the Petco superstores are creating businesses for pet owners.
Adorable Pet Photography stands out from the rest. We compete against the traditional portrait studio that can photograph pets. This is an adjunct to photographing humans. We compete against two exclusive pet photographers from the Atlanta Metropolitan area and a wide range of amateur photographers. The benefits and drawbacks of each of our competitors, compared with the services we offer, are hardly a match in quality and price.
The most significant threats to this business venture include:
- Sudden economic decline in the local or national economy is not uncommon since this luxury item is rare.
- Increased competition in the metropolitan Atlanta market.
- Partnerships with breeder associations and pet specialty shops that have not been successful are also discouraged
Digital imaging and the computer are posing a threat to the photographic studios. Many sources predict that digital images will soon replace traditional film in the coming years. Adorable Pet Photography believes, however, that this will only be true for amateur photographers as well as commercial and technical photographers. The time-honored art of photography, such as those displayed by Annie Leibowitz (Ansel Adams), Yuseff Karash (and other prominent photographers), will continue to be documented on film. While digital imagery can certainly be an advantage for portrait photographers, and it’s application in portrait photos will increase, we don’t believe it can replace artistic talent.
Adorable Pet Photography’s competitive advantage is its dedication to customer service. We offer a wide range of services, flexible scheduling, the most recent technology, and beautiful photographic portraits. Adorable Pet Photography treats pets as our main business. This is not an extra or hobby. We know how to make portrait sessions successful and we have a deep understanding of pets. We are patient and we strive to deliver quality results.
According to data, Adorable Pet Photography’s target audience for portraits is best reached through their pet-related services. Adorable Pet Photography looks forward to establishing working relationships with businesses such specialty pet shops, grooming salons and veterinary clinics. These businesses will be able to place our brochures and framed pet portraits. The local pet shows, local breeder associations, and local breeder clubs are also great places to market. Adorable Pet Photography is also working with local pet specialty shops to provide candid photographs of pets and their owners in seasonal vignettes. This will generate revenue but it will also be used to market our target market.
Adorable Pet Photography began on a small scale and has the vision to expand at a rapid rate to meet customer demand. Although we aim to maintain a steady pace of sales growth, we know that sales will fluctuate between months. We anticipate sales growth to be rapid during holidays seasons, and then it will slow down.
The break-even point will be reached more rapidly for Adorable Pet Photography than for other types of home-based businesses since start-up costs are limited and there is little to no staff to pay in the beginning. January is expected to be the slowest month of the year, since this is the post-holiday slump.
Our cash position is optimal. Adorable Pet Photography starts with very little extra cash. Our increased growth however allows us to gain financial ground quickly. The cash flow is negative during the expected off-season months for two months. However, the business will be prepared with cash reserves and will continue to have positive cash balances.
1.1 Mission
Today’s environment presents the consumer with an array of choices. Adorable Pet Photography strives for being the best option for clients. We are known for providing high-quality portraits with competitive pricing and outstanding customer service. Pet photography, even in strong economic times, can be expensive. Therefore, we offer portraits that not only capture the beauty of the pet but also its personality.
This will be achieved through client interviews and patiently spending time with each pet to make them comfortable in the setting chosen by the owner. Adorable Pet Photography treats pets like family members. Through consistent, high-quality results we are committed to providing each client with value and satisfaction.
1.2 Keys to Success
Adorable Pet Photography has a reputation for excellence and customer satisfaction. Three areas are our responsibility:
- Consistent fulfillment the clients’#8217’s expectations.
- High quality services at competitive prices
- Each portrait will earn a fair and reasonable amount of profit.
1.3 Objectives
Adorable Pet Photography is an online business that aims to bring a smile on every pet owner’s face whenever they see their beloved family member in a beautiful portrait. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. This vision manifests itself in the following ways:
- Produce outstanding results time and time again
- Be recognized as the top pet photographer in the Southeast.
- Keep our promise to provide customer service excellence and customer satisfaction.
No Comments