05 Mar Paintball Products Retail Business Plan

The next big thing in the sporting world is “Paintball games”. The National Sporting Goods Association reports that paintball has been the most popular sport in the United States for growth. It has seen an increase of more than 84% to 9.4 millions players over the past five year. Harquebus Paintball, Inc., will start as a small retailer paintball company in Bombarde County, Ourstate. HPI’s location is prime because it has only 2 other poor retail painting shops which create very little competition.

HPI will sell a variety of quality paintball gear, such as guns and parts/accessories. It will also host tournaments in local areas and provide quality services like repairs and upgrades. HPI’s first year’s total sales reached $1,920,000.385 which is a significant increase on last year. To meet the needs of customers, all employees will have experience in a wide range of paintball. HPI will have a distinct advantage over any other competitors, with an online store that offers a wide selection of paintball, low prices, and offers promotions, gift certificates, and host sales.

Harquebus Paintball&#8217’s current opportunity to get into the unique paintball industry is unbeatable. This market is relatively new and expanding quickly.

Future Expectations and Plans: The main goal of HPI is to grow significantly through physical storefronts, unique, high-quality paintball areas, and ecommerce transactions. Also, to be the dominant retailer in the paintball market throughout Ourstate and across the country via franchising. Harquebus Paintball is the ‘#8220’ Best Buy in the retail paintball business.

Keys to Success: HPI realizes that in order to be successful, certain factors, or “keys to success,” must be followed through, and followed through well, such as hosting sales and promotions, having a good product selection to choose from, servicing products sold, a well defined knowledge of the industry, store location, reputation, and advertising.

Ownership : HPI is a company owned by its CEO Padraich Peard, COO Geoffrey Gunnar and CFO Petra Pistolero. They will be responsible for all aspects of HPI’s day-today operations, such as inventory maintenance, accounting, financials, promotions, sales, and financial reporting. Dolores Derringer is responsible for HPI&#8217’s advertising. Claude Carabinerie is responsible for HPI’s service section.

Requirements : HPI will need start-up funds to purchase start-up assets. This includes expenses such as advertising, corporate identity/forms and remodeling. expenses/assets.

Products: HPI will sell a wide variety of quality paintball products such as guns/markers, paintballs, upgrades/accessories, apparel, magazines, paintballs, and hoppers via its physical and online store. Services will include repairs/upgrades of equipment, which will be provided in the physical store only.

Market: HPI’s market audience will be males, ages 12-24 that actively (actively = plays at least once a month) play paintball in Bombarde County, Ourstate. HPI discovered that paintball is a popular sport in Bombarde County for approximately 3.9%. 2,144 players. According to the NSGA National Sporting Goods Association, paintball has increased an average of 16.8% per yr over the last five years. HPI believes this is not a fad. They expect paintball to continue to grow in strength and stability throughout the nation. HPI&#8217’s marketing strategy is hard hitting and fast. This includes dominating the local market, winning grand opening giveaways, sales and contests, as well as destroying the competition.

Industry. HPI is in retail paintball. It includes physical and online dealers as well as both (HPI). There are pros and cons to being either a physical or an online dealer. For example, a lower concentration of products and less competition. HPI will transform the cons of being a physical or online dealer into pros. Harquebus Paintball is set to become a dominant paintball retailer.

The industry of retail paintball has many factors that influence sales. HPI will make use of all these factors to increase sales, and improve profit margins.

The Advantages HPI: HPI will have many perks over the competition including hosting sales and promotions gift cards, member discount cards, product servicing. An online store with a larger product selection, attractive clean stores, team sponsorship and tournament hostings. Harquebus Paintball will be able to gain more customers by having these benefits.

The Sales Strategy. HPI will maintain and gain customers through its sales strategy. It will include sales promotions, gift card, membership cards, product selection, and sales. These are all things that the local competition lacks. HPI expects a record-breaking first year’s sales and a corresponding net loss.

Web Plans: HPI will have an online home at HarquebusPaintball.com, where potential customers can view and purchase in-store products all from home. Customers will have the option of purchasing online and picking up their merchandise at the store. This will eliminate shipping fees and the waiting period. HarquebusPaintball.com will host community paintball news, and have an employee login so that employees may check online for certain duties they may have, and their work schedule. Advertisement for HarquebusPaintball.com will be through in-store banners, TV and radio, web banners, and search engines.

Break even. HPI has calculated what HPI must sell monthly to break even, taking into account all of its liabilities and expenses. HPI anticipates that it will be able to meet this obligation. This is as long the ‘keys of success’ and some goals and objectives are met. Current liabilities include rent, utilities and insurance.

This plan provides detailed information about how HPI will achieve all of the above.

1.1 Mission

Harquebus Paintball will strive to provide its customers with 100% satisfaction through promotions and sales, a wide range of quality products, great services, and in the future, beautiful tournament-like fields, with its friendly staff that is highly knowledgeable in the field of paintball.

HPI will be aggressive towards its customers’ needs and demands. Our research department will continuously provide updated inventory, current trends, and information to the store that is different from the competition.

1.2 Objectives

Harquebus Paintball has two sets objectives. The ‘#8220’ short-term objective will be the primary focus for the first three year of operation. The ‘#8220’ long-term objective will mainly be ideas and plans for the next four years or until the short term objectives are met. Once the short-term objectives of Harquebus Paintball have been met, then the long-term &#8220ideas&#8221 will be HPI&#8217’s primary goals.

Short-term:

1. Your goal is to be the top Bombarde County paintball retailer, servicing at least half of the area’s paintballers.
2. Bombarde County’s premier paintball shop hosts the best promotions, sales and selection.
3. A rapid-fire sales rate is sufficient to cover HPI&#8217’s estimated break-even revenues for the first one year.
4. Increase sales by 10% each fiscal years
5. A unique, high quality paintball field can be opened in the southern Bombarde County. There are currently no stores or fields.

Long-term:

1. Open three more Harquebus Paintball retail stores and fields, one in northern Bombarde County, one in Howitzer County, and one in Cannonade County.
2. Franchise Harquebus Paintball retailers are found throughout Ourstate. And from there, across the U.S.

1.3 Keys to Success

Harquebus Paintball’s success will be determined by the following seven factors:

1. Sales and Promotions – HPI will offer weekly and monthly sales and promotions to attract customers and outperform the competition. A ‘#8220’ grand opening sale will also take place to attract potential customers.