05 Mar Investment Website Business Plan

Staryoo.com will be a revolutionary platform that provides a Web-based trading system for Chinese securities investors and institutions. Staryoo.com will change the way millions of people invest in China. Staryoo.com will offer investment features that were not available previously to China’s investors. This includes real-time stock quotes, technical, fundamental analysis, expert commentary about market action and recommendations. It also offers online banking transfers, remote pager notifications, educational material (books and tapes), and investment forums and Chat Rooms. The platforms’ intelligent graphic interface will be fully configurable, thereby allowing users to optimize the interface to meet their level of experience and investing profile.

Internet use and investing will continue to grow rapidly due to China’s development of the Chinese super highway project and China’s forthcoming membership in the World Trade Organization. According to a recent report by the China Internet Information Center, there were 4.5 million Internet users in China as of June, 1999. This is twice the 1998 estimate, and it is expected to rise to 20 millions by 2000. Among the 45 million investors in China, 40 million are individual investors. It is predicted that foreign equities markets will become more accessible to individual investors. Mr. According to Pen Reng (Vice President Shanghai Securities Co. LTD.), the second-largest brokerage in China, it’s expected that China’s individual investors will reach 250 million by 2005. Staryoo.com is the first to support international trade and has already anticipated this trend.

The U.S. market for equity securities has grown dramatically in recent years. The combination of historic market highs combined with the increasing number issuers listed at NASDAQ has led to a large increase in trading volume each day on NASDAQ. Technology has also advanced to the point that more investors trade online. This has led to an entirely new set of self-reliant value-oriented investors who are more comfortable with electronic commerce. We believe these trends will continue in China. As such, we are well-positioned to seize the opportunity that China offers for trading systems that are faster, simpler, more reliable, less expensive, and easier.

Staryoo.com is located in Shanghai China and has a Sunnyvale CA office. Starmile Systems Engineering Co. LTD. (Starmile), has provided technical support and initial seed capital. It is located in Shuzhou. China. Staryoo.com was established in the United States to serve two purposes. First, it will facilitate the transfer from the Chinese equities marketplace to one which allows access to U.S. equity markets. Second, Staryoo.com must be able to rapidly and efficiently go public in the U.S. to market and develop this trading platform. To meet the below-mentioned objectives, additional financing might be required by the fourth quarter of year (Q4).

1.1 Objectives

1. Alpha and Beta testing of Web-based platform, January 15, Year 1 and May 15, Year 1, respectively, with strategic partners in China.
2. For the initial deployment of trading platform, complete negotiations with two major brokerage firms by June 1, Year 1.
3. Receive your first round funding by June of Year 1.
4. Staryoo.com available for individual investors beginning June 1, Year 1 (without online trading).
5. Staryoo.com now available for online trade starting in September 15, year 1.
6. U.S. equities markets available in China via Staryoo.com in Q2 Year 2*.
7. Achieve revenues of $300,000 by year end, Year 1.
8. Join 18,000 members of 14 brokerages before Q4 Year 1.
9. Deploy Staryoo.com as a trading platform in the U.S. by Q3 Year 3.
10. Staryoo.com U.S. public company by Q4 Year 3.

* * * WTO membership expected Q4 Year 1.

1.2 Mission

Staryoo.com’s mission is to offer investors the best Web-based trading platform. We will work tirelessly to ensure that this trading platform is constantly evolving. This means listening to users and continually improving the product range to suit their needs. Staryoo.com strives to deliver exceptional customer experiences that build investor trust.

We will strive to be a top-notch company with first-class products, first-class services, and a high level of image. While we make a fair profit for our employees and investors, we also aim to maintain sanity. Staryoo.com recognizes that its employees are the most valuable resource and will reward them as they reach milestones, develop technologies, and grow.

1.3 Keys to Success

To be successful in this business, we need:

• Differentiating Staryoo.com’s Web-based trading platform from all others with increased functionality and features required by investors for advanced Internet trading.
• Provide 100% customer satisfaction with Staryoo.com order transmission and customer service to ensure repeat and consistent usage.
• Staryoo.com online trade implementation and cost effectiveness guarantee 100% brokerage satisfaction
• Starmile’s technical knowledge and client base are leveraged to ensure that Staryoo.com equities trading platform is known and appreciated by all.

1.4 Strategic Advantage

Staryoo.com is a Web-based trading platform that will offer a competitive advantage to other providers. These strategic reasons are:

• Starmile has extensive technological knowledge in the fields of bank information processing including transaction processing, account inquires, and settlements.
• Starmile has developed a payment cryptography system certified by the National Cryptography Administration Committee and ISO9002 compliant.
• Starmile developed an online non-Web based security trading system to China JiangQian Tide. This system includes most of the functionality being proposed for the Staryoo.com trading platform, including: transactions and trading of Shanghai A shares, statement of account transactions/balance, Windows NT based, online retrieval of market reviews and exchange information, downloading of historical data, input of stock symbol and lookup, network security/firewall implementation, and built-in analysis systems.
• A diverse management team with a Board of Directors. A range of backgrounds including the banking, technology and securities industries.
• Starmile has established a solid relationship with the U.S., which lowers the barriers to market penetration in China. American companies will not be able to achieve market share due cultural preferences.