05 Mar Diaper Manufacturer Business Plan

Disposable nappies are a revolutionary invention in baby care. They provide a practical solution to the issue of baby bottoms that are dirty, smelly and wet all around the world.

We are on the verge of entering a lucrative market in a growing country. Baby Nappies World is poised to enter the baby nappies market and penetrate it with the current fertility rate at 4.2 kids . Baby Nappies World has the potential to capitalize on this high growth rate and low local competition. They have a dedicated staff, an excellent order procurement process, and a highly effective management and marketing. Initial goals are to distribute nappies, sanitary pads, and other products to all institutions and organizations in Botswana.

Initial plans are to produce approximately 300 diapers per hour 5 days a week, utilizing an 8 hour working day, enabling us to produce a total of 48,000 diapers per month. As we improve our production efficiency, this number should increase to around 56,000 per month. This is for diapers only. However, we plan to make sanitary pads in an order-based manner.

We realise the fact that for us to prosper in this relatively untapped market, there is need to be flexible and responsive, to delight our customers by providing them with what they want, when they want it and in the exact quantity. The business environment we operate in will allow us to strengthen and establish our presence in the market.

Our marketing strategy will mainly be focused on making customers aware of our existence, and the products which we produce. Hence our intention is to make the right information available to the right target customers. Market penetration strategies will help us to be well-known and trusted in the market. We will ensure that prices for our products are comparable to South African counterparts, and that prospective customers appreciate the high quality of our products. The prices we charge will take into account the cost production and distribution in order to remain financially viable. We are pleased that many wholesalers and intermediaries order South African products. They perceive them to be more reliable and of better quality. We must not only market the quality of our products aggressively, but also serve our customers and clients in a way that builds a lasting relationship.

Our target markets will primarily constitute institutions, wholesalers and other intermediaries who often order in bulk for their customers, and concerned individuals. Hence there will be need to network with the various decision-makers/order-makers to ensure we receive orders for our products.

We plan to properly compensate our staff to keep their valuable skills and to enrich the job by delegating authority. We aim to maximise productivity while realizing each individual’s full potential by providing excellent health care and generous profit sharing. In order to show our appreciation and instill a sense if fun into the work and encourage the maintenance of high standards, awards will be presented to exceptional individuals for their hard work and production.

We predict that sales will rise from more then P748,800 in their first year to more over P1,075,200 in their second and third years, respectively.

The attraction of our venture lies in the fact customers will choose our products over competitors because they are cheaper and better quality. Baby Nappies World’s ongoing initiatives will drive sales, market share, and productivity to give additional energy towards achieving the corporate goals.

¹ Courtesy Central Statistic Office

NOTE: All currency figures included in this plan are in Botswanan Pula, (P).

1.1 Keys for Success

1. Rapid response to customer requests: We are unable to afford to delay customers for any reason. This could have a negative impact on our image as well future business. We must communicate with our clients constantly to ensure products are delivered on-time and to their specifications.

This will be a big step towards building trust in ourselves and lasting relationships.

1.2 Objectives

Our business strategy will revolve around the need to provide quality disposable baby nappies, geriatric/adult diapers and sanitary pads to the various institutions and wholesalers that need them, in the process fully satisfying their requirements. This will be accomplished through proper training and the recruitment of a professional staff dedicated to serving and catering to customers’ needs.

Our marketing campaign will increase awareness of our products and services in the market segments that we intend to target. This is especially true for companies that strive to increase their profitability by obtaining high quality products at low prices.

We want to provide well-written introductory letters, and other promotional materials that will help our clients get a better understanding of the products we offer and the advantages of using them. Good company profiles and business cards can often be a trigger for clients who are considering ordering our products. This will lead to increased sales.

These are our goals.

• Continuously provide high quality diapers and sanitary pads on time and on budget.
• Establish enthusiastic customers who are satisfied all the time
• Maximize capacity utilization, minimize inventory/stock, and use high-quality materials to ensure economical resource usage.
• Contribute to our communities, and the environment.
• Establish a market presence to ensure short-term growth, profitability, market share, and growth. This will help you become a business success.

1.3 Mission

We are committed to providing high-quality disposable diapers, adult diapers, and sanitary pads for the communities we serve. We aim to build and sustain a positive, productive, satisfying, and enjoyable workplace. We strive to achieve fair and responsible profits that are sufficient to maintain the company’s financial health in the short and long-term, as well as to fairly compensate employees for their efforts.