18 Nov How to Create a Dating App: Pre Launch Marketing
The new age of online dating has come and doesn't seem to be slowing down. With everyone looking for love, dating apps have taken over the app marketplace as people continue to search for their significant through refined searches. Any idea is a good idea when it comes to creating a new dating app, but the way in which you market it is what will determine if it will thrive or fail within the app store. New dating apps rely heavily on pre-launch campaigns, so have your app ready to make a splash on the app marketplace and get your app the exposure it deserves.
People have and will always be looking for a partner, and now it has only become more convenient through, in most cases, a simple swipe on a smartphone; contributing to the steady increase in revenue and user base within dating apps. In making this process easier, it has made people more and more picky when it comes to finding the one. And this is why there is a multitude of dating apps, as each one tends to have its own niche within its framework.
In taking a look at the top two dating apps, Tinder and Bumble, there is a lot to learn from their design and marketing objective. Tinder leads the forefront of dating apps with its ability to take the seriousness away from dating, as the app caters mostly to casual dating with its easy process of match finding through a simple swipe.