05 Mar Auditing and Consulting Business Plan

Artemide Auditing & Consulting AG (Artemide AC) is in the process of being formed as an ongoing sole proprietorship owned and operated by Sandor Artemide AC. The company is a spinoff by Daten RiffwaldEnnetmoos AG. There will be 25% participation between the Artemide AC and Daten Riffwald Ennetmoos owners. This plan will serve as a guideline for the continuation and management of the business under the new company and as a basis for marketing proposals. Artemide AC is focused on two things: To generate profit and to grow at an ambitious and manageable pace.

Artemide AC aims to offer reliable, fast and affordable services in the areas of auditing and consultancy to small and mid-sized businesses (SMB), individuals, as well as other organisations.

Artemide AC has found success by being visible to new business leads, networking and responsiveness to other professionals, as well as quality.

Although auditing is the primary service that will initially be offered, specialized fields will also be considered for future growth.

The main objective of the project is to bring attention to specialized services like startups, analyses, investigations, etc. This niche is a market leader in the Luzern area. In the next three-years, the company expects to grow by 10% in sales.

Artemide AC is a company that has a lot of success factors. These include generating new business leads, being visible, and focusing on the relationships with clients.

The cooperation between Daten Riffwald-Ennetmoos and Artemide AC is flexible–with the objective to change rapidly if the market demands.

The sole proprietorship company &#8220/Sandor Artemide dipl. Wirtschaftsprufer’#8221″ was founded 8 March 1996. The company had sales of $55,000 in its first 10 month period.

Artemide AC, located in Luzern is established in a distinct office from Daten Riffwald–Ennetmoos AG. Daten Riffwald Ennetmoos handles the telephone response and secretary.

There are four major kinds of competition in Switzerland’s fiduciary market. These include individual proprietors and small fiduciary and accounting offices and medium fiduciary offices with between 6 and 25 employees, these offices are available for general financial and tax consulting. There are also large auditing or consulting companies. These companies may employ hundreds. They tend to operate more in the lucrative consulting business. There are new competition in this market, including banks and Assurances. Banks are currently active in the areas of start-up consulting and corporate finance.

Artemide AC’s success is dependent on technology. It is imperative that the company stay up-to-date on technological developments and it will be important to devote a reasonable portion of each year’s revenues toward upgrading the equipment and software used in normal operations.

Artemide AC adopts a targeted market strategy. Logical segmentation divides the market into the following: Investors, Individuals, Small Businesses and Medium Businesses, Large Businesses, Authorities and Public Organizations. Our future development is dependent on the importance of Individual persons, Investors, Small and Medium Business as well.

Our business does not have major competitors. We have a lot of widely-sized competitors in a vast market of services.This market environment gives ample opportunity for Artemide AC to create and expand a niche in the chosen market fields. Notable is also the estimated growth rate for the general market of between 5% and 10% each year.

In the next three years, there will be three key opportunities (needs), within the fiduciary profession:

• • Bookkeeping and other services in relation to operative financial management (payrolls, cost-accounting accounting for pension funds etc. ).

• • Consulting and special mandates such as financial planning, business evaluation, merger and acquisition valuation, special audits, etc.

• Auditing Legal (incl. IAS and other standard) as an independent and responsible institution.

A further three main market trends were identified by the company that seem to be most relevant for our business.

• • Higher percentages of unsuccessful ventures lead to more litigation.

• The rise of outsourcing financial consulting.

Artemide AC is a dynamic company that has endless opportunities.

We believe our business is in a grand change. The competitors must be generalists and specialists at the same time. It is important to have a primary focus for small and medium fiduciary business. If accounting is the core business, all other fiduciary businesses such as auditing, tax, and consulting, must be kept to a minimum. While the core business must provide current services, it should also have the capacity to invent new services (such as accounting services that are connected to the Internet).

Artemide AC&#8217’s competitive edge lies in Sandor Artemide’s well-established reputation and ability to target this niche market.

The company’s sales strategy will focus on long-term customer relationships that will lead to repeat sales. Revenues are expected to be around $232,000 by year 3, with profits. The company will be able to manage its assets and make profits without the need for debt financing. It doesn’t anticipate cash flow problems.

Artemide AC majority owner Sandor Artemide will assume the strategic management functions. BrigitteArtemide will manage customer service and market research. Because no significant increases in personnel are anticipated in the next three-years, Mr. Artemide’s managerial functions will continue throughout these years.

1.1 Mission

Artemide AC’s mission is simple and straightforward:

• Purpose – Artemide AC exists to provide complete, reliable and high quality services to SMBs, individuals, lawyers, and authorities. Your services should deliver results and solutions!
• Vision Artemide AC has become a household name in Luzern as well as the surrounding region by providing innovative services.

Success keys 1.2

The keys to success at Artemide Ac are:

• Create visibility to increase business leads.
• Establishing trust with clients by maintaining a close, respectful relationship with them.
• Marketing/strategy and networking with other professionals.
• Collaboration with Daten Riffwald–Ennetmoos AG, for general fiduciary services as well as IT services.
• Respondentness to clients (fast responses for special issues).
• Quality (especially in the reporting of information).
• Excellence in fulfilling the commitment
• For interregional and transnational contacts, openness is a prerequisite.

1.3 Objectives

The objectives of this business plan are:

1. To provide a written guideline to manage this business; a strategic framework to develop a comprehensive tactical advertising philosophy.
2. This plan does not seek financing.
3. This plan provides detailed monthly projections for current year as well as summaries for each of the next two years.

Artemide Auditing & Consulting’s objectives are:

1. The main objective of the project is to develop specialized services, such as startups, analyses, and investigations. The goal is to be a leader within this niche in Luzern.
2. Cash flow – To generate sufficient cash flow to finance future growth and development, and to provide the resources needed to achieve the other objectives of the company and its owners.
3. Growth -#8211 to expand the business at a pace that is both challenging but manageable. Serving the market with innovation, adaptability and creativity. (Projectioned growth of 10% in the next 3 years.