05 Mar Real Estate Website Business Plan

Although we are lucky and arrogant, our place in the market has allowed us to change the face of the real estate industry. The advent of e-commerce and the growth of the Internet has no bearing on our current business plan. Our company views the Internet as a tool that allows us to provide services directly to agents’ homes, while still adhering to all of our legal obligations under federal and state laws. Agents can get 100% of the commission on their sales, something that is only available to the most successful agents in the industry. We can do this by charging them only $200 per month, plus $100 per listing and/or sale. Our projections show that we can achieve this while still generating huge profits. Agents save thousands of money, making it imperative that they join our company. We make a huge profit and our clients save a lot. Amerihall Realest(r), which is a title awarded to real estate agents who have achieved the highest levels of professionalism and knowledge, are members of Amerihall.

These partners have the ability to automate businesses as well know the needs and wants of real estate agents. This combined with the ability to make changes via the Web gave us the opportunity to create a site devoted to the needs in the real estate industry. This includes agents, clients, suppliers, and even real estate educational services. Our company is able to provide continuing education classes for agents only through our website. Agents can access the courses from their homes, and pay a fee. This will allow agents to fill out their state licensing renewal forms through the appropriate agencies.

We are simply ‘#8220 the future of realty&#8221 and we believe that this will revolutionize realty.

1.1 Strategic Alliances

AT&T will provide all our Web requirements as well as automate server designed specifically for agents. This allows them to receive all their calls via our virtual floor plan. Each agent will have an extension number. Clients can dial our toll-free telephone number and be asked to enter an extension number. This call will then be forwarded directly to the agent’s home office. If the client does not have an extension number for the particular agent, they will be instructed enter another option. In this case, the call will automatically be forwarded to the nearest Amerihall representative. AT&T understands the importance of our business plan. They anticipate that our growth will accelerate so they had to automate even more systems. Independent of our projections, their projection is 10,000 in the first year. They also anticipate 100,000 transactions on their network before retooling. Their strength lies in their ability provide wide-band Internet access via cable modems to all potential clients. Our agents can sign up for a discount installation program and a script page is being developed. This will make it easy for agents to sign up, offer a discounted installation program and give them a direct link to our website. This will encourage fast Internet access and lower rates. The growth of our company will directly depend on the speed with which clients and agents adjust to technology. AT&T is the best choice for these future products.

Bank of America was the one that has provided us with the most services. In early talks with our Web developers, they realized that this company was a tremendous asset to the realty industry. The merchant services they provide are tailored to our special billing needs. They also have a special script that our Web developers created to help Amerihall agents. Bank of America and Amerihall have developed a system that will allow our agents to deposit their escrow checks directly into our corporate account right from their virtual office terminal. The electronic transfer will take place instantly and the receipt will be printed immediately to the printer of the realtors’#8217. This service is the first of its kind in the market. In addition, the bank will certify our escrow account on a monthly schedule to give our clients the best quality control in our industry.

These measures surpass all state requirements for escrow managements. Bank of America’s software developers are currently working on more features with future plans to allow our agents and their clients the ability to watch the transaction progress through all stages from start to finish.

Sterling Capital Mortgage , a national brokerage firm that specializes in residential mortgages, is . They have made it possible for agents to visit our site online exclusively to check the credit history of clients. The server will instantly print a prequalification letters, which can be used by the client and agent to make an offer to purchase a specific property. This is yet another system that was designed specifically for Amerihall.

Lowen Signs, the largest manufacturer of real estate signs in the country, is the best. Our agents can order personalized Amerihall signs online and have them shipped directly to their offices.

1.2 Service Description

Our product will be offered online to agents, giving them the power to manage all their realty activities. Already, they have access to our regional multiple listings services via the Internet. They can post their listings online and report their sales. We want them to have all the same services as a traditional office without ever needing to visit it.

The website will allow agents to pick a duty to perform and be placed on the appropriate page to accomplish that particular task.

Agents can order paper supplies by simply going to our vendor area. They will be able to choose the style, quantity and personal information they want printed. This site will connect to a printing company that will fill the order. The material will then be shipped directly to the customer’s office. We ultimately would like to see the event as totally transparent to the agent and make it seem to be just another service provided by Amerihall. This system could also be used for house signs, Errors & Omissions Insurance policies, home inspection agencies, real estate lawyers, and property lawyers. We will also offer a site to a nationally recognized mortgage company. A realtor can enter their client’s personal information. The site will instantly run a credit check on them and send them a prequalification letter to help with the purchase of a new home.

Our system allows agents to be charged with credit cards for all services, as well as monthly fees.

Our company will have a blanket Error & Omissions policy. Amerihall will pay an annual fee to the insurance carrier and charge agents a fee of $60 each quarterly.

Finally, we will provide all agents with a national toll-free number. This number will be posted on participating Realest (r) signs together with their extension. A caller will dial the toll free number and be prompted to provide the extension. The phone call would then be forwarded to the agent’s home office.

The company will also advertise the number nationally, so we can market the same number directly to all of our clients via traditional advertising. AT&T automation will route the prospect’s call to the appropriate Amerihall agent by using the address finder service. If Amerihall Realest(r), fails to locate an agent in the area, the call is returned to the corporate office. After that, it will be referred to an agent who is not participating with an agreement to pay 20%.

This will enable us pay for national advertising in order to increase our public awareness without having to burden individual agents with high costs. As technology progresses, we are interested in ultimately doing all of the phone features in-house.

Our agents will be able to access a live online help desk during business hours to address any questions or concerns. A 24/7 online help desk will be available via email.

Agents will also be able download all forms necessary for the sale or management of real estate through the website.

The virtual office will use NetMeeting live chat to allow all agents (with the proper equipment) to communicate and answer questions directly with our staff.

We also wish to provide each agent with an email address that corresponds with the Amerihall image.

1.3 Description of Company

Amerihall is a culmination of the ownership of several real estate companies both franchises and partnerships. Hall Properties Realty, Inc. is a real estate brokerage that has been in operation for more than 18 years. It also owns a management and sales company. Hall properties also holds franchise rights to D.B.A. residential real estate franchise. Re/Max Junction. We have focused our real estate sales on creative marketing through the use of technology.

We found flaws in all aspects of real estate selling technique. Traditional real estate offices follow a plan in which brokers provide an office and basic equipment (i.e. phone, fax, computer, printers). They also supply all state requirements, such as a location for the company that can be visited by the appropriate agencies of state during normal business hours. All documents necessary for the operation of the business and the office will be available for inspection during the designated hours. They are required to provide at least one designated agent who will answer any questions regarding real estate.

There is no limit on how many agents can be listed under a broker’s license. Only one rule has been established by the state regarding the number of agents. All licenses must also be visible in the office.

The company gets 20%-50% from all commissions generated by the agents in the traditional office. The company can receive tens to thousands of dollars in commissions. However, the agent is still charged for miscellaneous items that can cost hundreds of dollars per month.

The Re/Max Plan is a simple desk fee, which is paid monthly on a three-net lease. This means that an agent pays on average $2,000 per months for desk rent and pays a share fee for all other expenses (utilities. salaries. supplies. etc. ).

Both agents are still responsible for any personal advertising that is placed in order to benefit their office. They can never be sure that they will receive the greatest return on investment.

Our plan is for individual agents to be able to use the Internet to provide them with the freedom to work from their own homes and use a computer, fax and Internet connection to meet all of their clients’ needs. The agent gets to advertise in a fashion allowed by law and receives all the proceeds from their investment. Amerihall agents receive a flat fee from our company of $200.00 per monthly and $100.00 per transaction. The agent gets 100% of their commissions in return.

1.4 Mission

Amerihall was founded to transform real estate business. We reduce the expense of traditional offices by replacing them with virtual real estate offices that are online. The real estate agent will save $30,000 to $50,000 annually, which will help them increase their profits. They can also underbid other traditional realtors for the commissions they charge consumers. In the end, the consumer will save thousands of dollars on the sale.

1.5 Financing Requirements

The company’s owner has invested $125,000. The remainder of the funding will come from new memberships and sales.

We are only interested in seeking out outside funding for national expansion. The funds will be used to develop and market Amerihall throughout the continental United States. The Freedom of Information Act allows us to access lists from state licensing agencies. This will allow us to launch a direct marketing campaign. Our campaign will be modified slightly to take into account the differing state laws as well as regional policies for real estate agents.